Storytelling, as we use the term, is a tool that enables companies to create the whole picture of its concept, shape their brand and create transparent experiences for their customers. It becomes a way of pre-directing the customer experience and an important way to find the interior design, graphic identity and location of the potential guest's mind.
It is a competitive tool that reaches new dimensions, which earlier forms of marketing left relatively untouched. Stimulating such as customers' imagination and leads to the effective contribution to marketing through "word of mouth". Moreover is through this approach is insensitive to temporary trends and perceptions about what is right and wrong.