Bröderna Olssons Elektriska

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Bröderna Olssons Elektriska, Karlstad

The Story 

In 1934, two enterprising brothers named Gustaf and Gunnar Ohlsson opened an electrical store at Drottninggatan 23 in Karlstad. The store soon became well-known and popular throughout the town.80 years later, another pair of Olsson brothers (without the H) came along, looking to open their latest restaurant venture at that same address. Having worked with Stylt several times previously, they asked us to create a concept for the Karlstad project.

When we found out that the location had already been home to a pair of Ohlsson brothers, it was almost too perfect. We knew that we had to revive the old electrical emporium. One thing that would not be a problem was the name of the restaurant - in fact there was one ready for the taking: Bröderna Olssons Elektriska.

The Challenge

The building at Drottninggatan 23 had seen a lot of changes since 1934. Today, it houses a small mall, and the space intended for the restaurant was located on the second floor - not ideal for a restaurant. 
The mall location also presented a certain amount of difficulty - most people find malls, no matter how new and stylish, a little unwelcoming at night, after the stores close, which is right when restaurants need foot traffic. 
It was clear that the restaurant at number 23 would need to be something out of the ordinary if it was going to be able to pull people off the street and up the stairs - and keep them coming back time after time.

The Solution

Today Bröderna Olssons Elektriska has been reborn in the shape of a New York-style bistro with a relaxed atmosphere, generous portions of delicious food, a deli counter and a touch of electrical techno-nostalgia. 
The story of the original Ohlsson brothers and their shop has informed the design of every detail, from the staff uniforms, logo, menu and, website, to the little cardboard boxes in which your receipt is delivered in after you pay for your meal. Vintage electronics and blueprints for electrical contraptions of every kind mix fill the walls and shelves, and the menu is housed in a little cabinet that lights up when you press a button.  

By bringing a near-forgotten piece of local history to life, and creating a seamless concept based on it, Stylt has created a unique experience with a strong identity and an unmistakable sense of place - giving the restaurant the best possible conditions for success.