Fjällpuben, Åre Sweden
Fjällpuben is Swedish star chefs Melker Andersson och Markus Aujalays new establishment in Sweden’s most popular ski resort Åre. Here, where exclusive restaurants often mingle with luxurious American inspired ski lodges, the two chefs decided on creating a more genuine, personal and sympathetic place. A contemporary but unpretentious and cozyhangout where big city ski bums should be able to rub elbows with the locals.
The place was simply called ”Fjällpuben” (The Mountain Pub). Creating the graphics as well as the interior design, simplicity and local tradition mixed with playfulness and humour were important keywords. Adding the style of local embroidery enhances Fjällpubens different position from other establishments in Åre. The colours are inspired by the flag of the province Jämtland; the big blue sky, the snow-white mountains and the green forests and meadows.