U&ME - A new hotel culture opens


U&ME - A new hotel culture

Umeå, in the far north of Sweden, may seem an unlikely birthplace for a new hotel culture, but this is where U&Me, a hotel where the guests create their own experiences, will open on 8 September. The hotel is located in a striking building by Norwegian star architects Snøhetta, and the bright, modern interior, which is full of creative touches, is by Stylt Trampoli. Watch this space - more pictures coming soon!